A story built around one moment—and one dress made for it

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Directed by Siena Filippi and produced in collaboration with Acaso, this branded short was created to launch The First Date Dress. Shot across New York City, the film tells the story of two strangers sharing a quiet afternoon that slowly unfolds into something more, from a park bench to a rooftop at dusk. Designed to feel timeless and cinematic, the piece trades in dialogue for atmosphere, leaning on movement, body language, and light to tell a story that feels both specific and universal. It’s a soft, slowed-down look at the first spark of connection, elevated through styling, location, and tone. The film ran across NYC subway platforms as part of a citywide out-of-home campaign.