Lucid Motors brought us in to create a commercial-style recap of their Owners Day event in Massachusetts. Shot across Larz Anderson Auto Museum and the Lucid showroom in Natick, the film highlights more than just sleek cars; it captures a growing community. The event was designed to encourage owners to come together, connect with one another, and engage directly with Lucid’s team. The final piece leans more toward brand film than typical event coverage; intentional, clean, and built to enforce Lucid as an EV leader.