Community, and the road ahead for Lucid Motors

---

Lucid Motors brought us in to create a commercial-style recap of their Owners Day event in Massachusetts. Shot across Larz Anderson Auto Museum and the Lucid showroom in Natick, the film highlights more than just sleek cars, it captures a growing community. The event was designed to encourage owners to come together, connect with one another, and engage directly with Lucid’s team. Attendees had the opportunity to ask questions, explore the vehicles, and deepen their relationship with the brand. The final piece leans more brand film than typical event coverage, intentional, clean, and built to enforce Lucid as an EV leader. A small team was assembled from our trusted network to handle both video and photo content for their social rollout.